Derby County Shirt 1984-86 – Bass sponsored various sports teams including Derby County, Crewe Alexandra, Blackpool, Yeovil & Bristol Rugby but never, ironically, Burton Albion.
Michael Bass (1799 – 1884) was born in Burton.
His grandfather William Bass founded the family brewery business in 1777, which Michael joined and expanded considerably. He helped improve working conditions both as employer and Liberal MP (1848-83). His son, Michael Arthur Bass became Baron Burton in 1886.
Following decades of closures, consolidation, Bass was left by the end of the 20th century as one of only two large remaining breweries in Burton. The Bass company decided to focus on hospitality rather than brewing and Bass’ brewing business was sold to the Belgian brewer InterBrew. in June 2000. The UK government’s Competition Commission raised concerns about the monopoly implications arising from the deal and instructed Interbrew to dispose of the Bass brewery facility in Burton along with the Carling and Worthington brands, which were all sold to Coors.
With only hotel and pub holdings left in the Bass company’s portfolio, the company renamed itself Six Continents which itself split into Mitchells & Butlers and InterContinental Hotels in 2003.
From 2000 to 2005, Bass was produced under licence by Molson Coors in Burton, in the original Bass brewery. When Coors’ licence to brew draught Bass came to an end in 2005, a new licence was awarded to Wolverhampton & Dudley Breweries (later Marstons), which transferred production of Bass to its own brewery, also in Burton. The former Bass brewery in Burton, under Molson Coors ownership, underwent renovations in the early 21st century, and as of 2021 brews Carling and other beers for the UK and European market.
So, Bass now have nothing to do with beer or brewing
– It has gone for a Burton.
There are still though still 8 breweries in Burton.